Organic Growth Model

Updated: Dec 11, 2019

Organic Growth is achieved by using your existing resources to expand your business. On the other hand, inorganic growth is done through mergers, acquisitions, and takeovers


Organic Growth Model

Mind Share

The greater the mind share the more prospects come on their own accord, which invariably increases the chances of greater market share.


Market Share

The greater the market share the more experienced buyers will increase your knowledge of both their individual buying personas as well as where to go and find more of the same or similar buyers.


Knowledge Share

The greater the knowledge share the more experienced buyers share their trust and knowledge with the future prospects, which increases the potential for greater wallet share.


Wallet Share

This is the amount of money an average customer regularly devotes to a particular brand rather than to a competing brand in the same product


The thing to note here is, not all prospects and buyers are at the same stage, which means they will respond and act differently, The key is to have a marketing and communication plan equipped to deal with pulling each buyer through the stages. Buyers don't buy what you do, they buy why you do it.


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