Non-Executive Director

As a Non-Executive Director (NED) specializing in commercial growth offering key strategic insights and governance to help businesses expand sustainably. Here's a summary on core competencies:

​

1. Strategic Direction & Growth Roadmap

• Provide high-level strategic guidance, helping businesses navigate commercial growth opportunities in competitive markets.

• Identifies new revenue streams and develops growth roadmaps that align with long-term business objectives.

​

2. Market Expansion & Diversification

• Assist in market analysis to explore and penetrate new geographic or product markets.

• Advise on diversification strategies to minimize risk and capitalize on emerging trends, ensuring that expansions align with the company’s capabilities and core competencies.

 

3. Commercial Risk Management

• Evaluate potential risks associated with scaling operations, including market competition, regulatory challenges, and supply chain vulnerabilities.

• Develop risk mitigation frameworks to support steady, sustainable growth without compromising the business’s financial health.

​​

4. Mergers & Acquisitions (M&A)

• Offer expertise in identifying M&A opportunities that can accelerate growth, advising on due diligence, negotiation, and integration strategies.

• Ensure that acquisitions or mergers align with the company’s growth strategy and enhance shareholder value.​

​​

5. Sales & Marketing Strategy

• Advise on enhancing commercial functions like sales and marketing, optimizing pricing strategies, and improving customer acquisition and retention.

• Evaluate and supports the implementation of new marketing technologies or customer engagement approaches to scale operations.

​

6. Stakeholder Engagement & Governance

• Provide oversight and governance, ensuring compliance with industry regulations and ethical standards while facilitating healthy relationships with shareholders and stakeholders.

• Acts as an independent voice in decision-making processes, helping ensure that growth is balanced with long-term sustainability.

​​

7. Innovation & Digital Transformation

• Supports businesses in embracing digital transformation by adopting new technologies to improve operational efficiencies and market competitiveness.

• Helps businesses innovate product offerings and services to better meet evolving market demands.

 

By focusing on governance, risk mitigation, and strategic growth planning, as a NED specializing in commercial growth helps organizations scale effectively while maintaining sustainable and ethical practices.

​

Sales Leader & Sales Enablement Specialist Core Competencies

As an Interim Sales Leader and Sales Enablement Specialist focused on commercial growth empowering sales teams by optimizing processes, strategies, and tools to drive revenue and market expansion. Below is a summary of core competencies:

​

1. Sales Process Optimization

• Streamline and refines the sales process to improve efficiency and effectiveness.

• Ensures alignment between sales and marketing, enabling seamless communication and

more qualified lead generation.

• Develops customized sales playbooks that standardize best practices across the team.

​​

2. Sales Training & Coaching

• Design and delivers tailored sales training programs aimed at improving product knowledge, selling techniques, and negotiation skills.

• Provides ongoing coaching to refine messaging, objection handling, and closing strategies, ensuring the team adapts to evolving market conditions.

• Helps develop soft skills like relationship-building and consultative selling to enhance customer engagement.

​​

3. Technology Integration & CRM Optimization

• Implements and optimizes Customer Relationship Management (CRM) tools to streamline lead tracking, pipeline management, and reporting.

• Introduces sales enablement platforms that integrate with existing systems to enhance productivity, automate tasks, and provide real-time insights.

• Provides training on new tools to ensure high adoption rates and maximum efficiency.

​​

4. Content Development & Resource Management

• Develops and curates’ content for various stages of the buyer’s journey, including product sheets, case studies, presentations, and emails.

• Ensures the sales team has access to relevant, up-to-date resources that are easily accessible and aligned with customer needs.

• Collaborates with marketing teams to ensure that all collateral supports broader business growth objectives.

​

5. Performance Analytics & Reporting

• Establishes key performance indicators (KPIs) to track sales activities and outcomes, helping to identify bottlenecks and opportunities for improvement.

• Analyzes data from CRM and other sales tools to offer insights on sales effectiveness, customer behaviors, and market trends.

• Provides actionable insights to improve forecasting accuracy, deal closure rates, and overall sales performance.

 

6. Cross-functional Collaboration

• ​​Fosters collaboration between sales, marketing, product development, and customer success teams to ensure alignment around common growth objectives.

• Works closely with leadership to communicate feedback from the sales floor and adjust strategies based on real-time insights.

 

7. Onboarding & Sales Ramp-up

• Develops comprehensive onboarding programs to ramp up new hires quickly and effectively, shortening the time to productivity.

• Provides ongoing support to new hires, ensuring they are fully equipped to meet sales targets and contribute to the company’s commercial growth.

​​​

8. Sales Strategy & Growth Initiatives

• Partners with leadership to develop long-term sales strategies that drive growth and expand market share.

• Identifies key market opportunities, competitive advantages, and customer segments to focus on for revenue generation.

   

By enhancing sales efficiency, improving training, and leveraging technology, a sales enablement specialist focused on commercial growth drives increased revenue and market expansion while ensuring the team is fully equipped to succeed.​

​

​